The Unknown Hipster

The Unknown Hipster tips on how to survive Fashion Week

Posted in Fashion by unknownhipster on July 11, 2013

Fashion Weeks are always a struggle: it’s challenging for the body, but also for the mind, which could be deeply affected. Inflated ego or lost of self-esteem, tantrums, insomnia, and combat stress syndrome are not uncommon.


This cannot be stressed enough: a Navy Seal is a real wimp compared to an experienced Fashion person. I remember Hamish Bowles once telling of his experience as a participant in am American wilderness Training Survival Camp (I think he did it as an assignment for US Vogue), and how big macho types started sobbing on the second day, while he smoothly cruised through the entire trek. No wonder that when you’re used to navigate the Fashion crowd, angry snakes or enraged bears are nothing in comparison. And one would rather drink from a pond contaminated with animal droppings than from your Fashion show neighbor’s abandoned bottled water.


Here are my own tips on how to behave in such situations, while remaining yourself.


1- Be ready to strike a pose for the herd of Fashion bloggers waiting at the entrance of the show. I personally use airplane bathroom mirrors for rehearsal.


2- Adopt the Pitti Uomo walk, also known as the Milanese walk. This particular walk has been largely popularized by The Sartorialist. Look back at his archives for the appropriate gesture.


3- If you’re commuting by foot, it’s not a bad idea to start looking absorbed by your important thoughts at least 10 blocks away. A Fashion blogger could be waiting in ambush, and you want to give him the busy-as-hell-while-amazingly-dressed shot that will bring him 10 000 likes.


4- Acknowledge your best-dressed competitors by openly photographing them. Make sure they hear you whispering « how gorgeous !… », like you can’t keep it to yourself.



5- Unless you’re prominent within the Industry, being granted a good seat is always the harshest part. Don’t hesitate to bribe the PR assistants.


6- A true Fashion person doesn’t eat (or needs a pee in 12 hours) but you might more likely be starving to your death. Pack a lunch, and use the long waits before the shows to take a quick bite. The bonus : a vomit smelling melted cheese panini will give you extra room.


7- Lack of sleep, over-heated spaces, dull music, and especially tedious Fashion are the most common causes of patent drowsiness. Instead of uselessly fighting somnolence, indulge yourself with a 20 minutes nap.



8- Bored with the whole scene ? Make yourself useful as a dresser. This high-responsibility position will teach you a lot, while helping to keep the interest alive until the next Fashion week.





How to survive a fashion week ?

Posted in Fashion by unknownhipster on May 16, 2013

backstage001_L-reduced” Offering unprecedented access to the world’s most exclusive backstages, the Unknown Hipster shares his insider secrets for surviving a fashion week” i-D magazine

How to get more room at fashion shows? What to do during waiting time? When to adopt the Milanese walk? One wonders about these existential questions.

At the invitation of  i-D magazine, I’m giving my own tips on how to deal efficiently with the toughest persons in the world, and successfully cruise a fashion week.

i-D magazine Summer 2013 issue is out now.

Tagged with: ,

Get the Unknown Book, Get the Unknown Look

Posted in Fashion by unknownhipster on December 9, 2012


I think that, if you are a poet, you don’t want to think too much about your wardrobe, but you want to wear clothes that are fine to work in.

The other day at the GQ party hosted by Glenn for The Style Guy Special Edition, I had this conversation with two sartorial experts: Alexander Olch, all dressed in Maison Kitsune with a tie of his own design, and Todd Eberle, with his classic torn denim jacket and one of his inimitable destroyed hats.

–          If you are a photographer, Todd explained, you don’t want to intimidate people by wearing something extravagant.

I have sometimes been asked how I dress and what my favorite brands are, but in fact, I usually don’t know what to say.

A bit of flea here, thrift shop there.

Maybe I went to a party and accidentally left with someone else’s jacket? Or I visited a Japanese temple and switched shoes upon exit?

Jeans, plaid shirt, jacket, desert boots, tote bag. I’d rather be asked what I read.

But Sarah at Colette found it amusing to recreate the looks.

I guess it was not too complicated for her. Every week, she selects ensembles for the women’s floor that make you feel like you’re walking through Picassos and Lichtensteins. I never stay too long because I feel I might fall in love with a speechless mannequin, just because of the intricate patterns and inspired fabric colors it’s dressed in.

And now, thanks to Colette, you can really dress like a page out of the Diaries :  From Book to Fashion

An exhibition of originals drawings from The Unknown Hipster Diaries and large prints in limited edition of 10, opens  Monday 10th December at Colette, and I’ll be signing books on Saturday 15th December from 16:00 to 18:00.

Front Row (A portrait of Grace)

Posted in Fashion by unknownhipster on March 5, 2012

It was night at JFK, and the boarding of the giant A380 seemed to never end, when recognizing the silhouette of Grace Coddington seating front row reminded me that Paris Fashion Week was about to start.

For all who saw the The September Issue, and fell under her charm, Grace seems to possess the disillusionment of a true philosopher, while being more of an artist than most photographers, more of an artist in fact than most artists who’d rather have their new summer house featured in Vogue than their last show reviewed in Art Forum (although, of course, both are necessary).

I was lost in my reflections on Grace, assuming that under these conditions, a First class solitude must be complimentary, when I was suddenly brought back to shared reality by a  “Can I see your invitation ? ”. I was then urged with the herd to the standing row, by a flight attendant who had the fierce insensitivity of a PR assistant.

Carine’s karaoke

Posted in Fashion by unknownhipster on October 4, 2011

Out of boredom on a recent Saturday afternoon, I was trying out some pants at Supreme when when my friend  Victoire called to ask if I wouldn’t mind accompanying her to the party being given by Barneys for Carine Roitfeld.

A few minutes latter, as I was walking with renewed energy on Lafayette Street, she called again : « they want to know what our favorite songs are, it’s  karaoke ! »

Had I gone to Tokyo at least 15 times and always successfully avoided karaoke parties to finally get trapped into one in NY ? Is there a more depressing scene than drunks trying to read the upcoming lyrics on a TV screen to blaring 80s hits ?

Carine in a gold vintage dress

But of course, as masterminded by Carine, it was going to be something else, and with high anticipation we made our approach to Westway, the former strip-club, where the party was happening.

Limousines were jammed on Clarkson street, and squads of it girls and models on high heels were carefully navigating the cobble stones, exposing  their million dollars legs to the outdoors spotlights.

I was in fear that somebody would push me on the stage, just for fun. What would I sing ? The only song I know is Syd Barrett‘s « Effervescing Elephant ».

It turned out to be the most professional karaoke event one could witness. The Fashion people all hit the stage – which looks rather like a catwalk –  with stunning confidence. Not only they never sang out of tune, but they could dance across the stage back and forth, and do all the things performers do like pointing at the crowd, and probably pole dancing as well.

A cross-disciplinary talent that you could hardly imagine among true rock stars who usually show a lack of expertise when it comes down to Fashion : shiny jackets with wide shoulders, leather pants, etc…

The flashes on iphones burnt out during Anna della Russo’s number

The Italians were especially good. Even the cynical fashion assistants have to change their minds when they realized their most feared celebrities were showing genuine warmth, good humor, and sincere emotions. Everybody sensed a historical moment when Valentino’s rendition of « My Way » almost one-upped Sinatra’s Vegas version.

Valentino singing « My Way »

As we left the party and walked along the West Side Highway with imagined scenes of endless rehearsals in burgundy bathrobes late at night in the privacy of the hotel’s palace suite, a small anonymous car overloaded with men suddenly pulled along the sidewalk. All the doors opened at once and the passengers bursted out like undercover policemen about to seize somebody.

A young lad in a torn tee-shirt ran out of the car to take refuge against a wall, where he theatrically faced his pursuers. Among the gang’s sinister faces we were relieved to recognize Terry Richardson’s,  thanks to his plaid shirt and signature moustache, this time he didn’t had his thumbs up but was aiming his Powershot at the young actor.

Terry immediately started to fire flashes at his subject, who obligingly gave varied poses.

It seemed the complete New York Fashion scene had decided to unfold  in just one night.

Fashion Week Preview

Posted in Fashion by unknownhipster on February 5, 2011

This is the time of the year in New York when you see them returning.

The tall, thin, black silhouettes navigating the slush in their cheap Rock boots.

They announce the coming of Fashion Week like quails announce the end of summer.

I was inspired to write them a poem :

I see you, all pale faced and sad eyes, standing at the corner

« Don’t look at me unless you’re Vinoodh and Inez

My boyfriend he will get you

Dump you in a trash bin somewhere

Daddy will drown you in a pond behind the factory »

I saw you walking fast

Holding tight the frozen plastic of the lookbooks

And now in the middle of the night

I hear you giggling in the hotel rooms

I often see this guy at the airport.

He chaperones the girls trans-Atlantic.

I think he figures out the passports, waits for the bags,

Makes sure some jerk doesn’t snap some photos of them in their sleep.

The girls look bored while they wait.

No friends but a cellphone.

My Life As a Model

Posted in Fashion by unknownhipster on December 1, 2010

I have recently been offered to do some modeling for French GQ.

I was worried I would have to lift weights or swim two hours a day, but they said it was okay to stay as I am.

Modeling involves very little participation, and there’s nothing demeaning about it if you work with tasteful photographers.

A lot of the job is waiting around, and while most people in the studio spend their day checking Facebook, it’s not forbidden to read a book or write poetry while you’re worked on by the hairdresser or have your nails polished.

It’s a known fact that Fashion photographers have big egos, but it’s okay not to talk to them. There is always loud music in the studios anyway, and photographers can hardly hear themselves giving directions. And this is okay too, because their directions are generally very basic, like « gorgeous », or « yes ! ». Actually, if you happen to hear them over the noise, their comments are more embarrassing than anything else. They suddenly make you doubt and think the whole enterprise is not serious, but it is.

Here are some of my favorite shots, with a few behind-the-scenes commentaries and my own tips.

This was for November Fashion. While posing with these logs, I had a great talk with the girls. Karolina, the blonde on the left, had studied philosophy in Moscow, while Prune on the right had just published a novel. It turned out both girls had been featured more than naked in purple diary, which disappointed me.

Successful modeling is all about being yourself and not trying to hard. A Fashion story on axes, for the December issue. I did my best menacing demeanor with the Best Made ax, so the crew played my old tapes.

For an air travel editorial. I’m so relaxed when I model, I can actually fall asleep for real. I walked out of the shoot with these expensive pyjamas, and had to return them to the assistant the next day, but they shrunk down 3 sizes since it was raining and I couldn’t find a cab.

Who said modeling was a tough job ? I remembered I just had some delicious bruchetta from catering, and the only thing that bothered me on the shoot was the rough feel of this rare vinyl on my fingers.

A tribute to The Fantastic Mister Fox, one of my favorite movie, ever.

Another cool shot. I almost forgot the photographer was there.

If the stylist wants to play, I’m able to completely transform myself.

A few tips for modeling :

–  no sport at all

–  sleep as much as you want, or don’t

–  extract respect from assistants by insisting on your musical tastes

Tagged with: , ,

threeASFOUR in the park

Posted in Fashion by unknownhipster on October 5, 2010

A few weeks ago Gabi, Adi and Ange of threeASFOUR invited me to their studio, where they were doing the final fittings, one or two days before their show.


In the all mirror-and-aluminium surfaced loft, the atmosphere was perfectly calm.

Ange, with Misha.

By the window, Ange was sewing vintage kimono pieces in shape of pancakes.

Gabi took me to their inspiration board, arranged with collages of mathematic constructions, spirals, and outer space diagrams.


« I love mathematic, » he said. « The collection is called Vortex. It’s about connecting circles and holes. »

I was afraid he would explain more and find out that I didn’t understand any of it.  When it comes down to math, I need to see the circles and holes overlaid on a human body to get the idea.

Soon, a young Russian girl came in for the fitting.

Luna, Ange’s pitbull, was participating.

She had just bought a new cellphone, and was obsessed with it. Probably trying to connect circles and holes in her own way, she wouldn’t stop texting, unaware of her sexiness in the esoteric shapes Gabi and Adi were adjusting on her.

At the end, Gabi was also on the phone.

In the meantime, Christian Wassmann, the architect who had designed a structure for the show, came in.

His Porsche Targa was parked in the street, with plywood elements sticking out of the open roof, which we all helped to download.

On the day of the show, the spiral structure stood in the Sara D. Rooselvelt Park in Chinatown. We could admire the sun setting through the surrounding trees. A nice crowd of connecting circles and holes was there, peacefully waiting for the show to start.

The three kings of the night — Waris, Olivier and André — were in attendance

Cut Pieces

Posted in Art, Fashion by unknownhipster on September 13, 2010

On Fashion’s Night Out, the art galleries of Chelsea were no less crowded than the shopping sidewalks of Soho.

At D’Amelio Terras, the incoming visitors had to be contained so as not to storm all at once the Polly Apfelbaum’s installation. In a piece titled « Off Colour », the artist had cut and arranged sequined stretch fabric in colors derived from a stack of erotic slides bought in a London flea market.

Althought most viewers were carefully navigating through the piece’s negative space, some pieces of fabrics, simply laid on the gallery floor, were disturbed out of place by the more distracted visitors—or those equipped with oversized shoes—leading the artist to re-adjust the pieces in an unpremeditated performance.

I then had to elbow my way down to the MoMA store in Soho, where Adi, Gaby and Angela from threeASFOUR were paying tribute to Yoko Ono’s 1964 « Cut Piece »  by cutting into pieces their own design worn by a model. Here Adi wears a dress with drawings by Yoko, from the previous collection.

A wide range of scissors were available to the participating viewers, and when my turn came, I was torn between not damaging my friends’ design with the desire to reveal more of the stunning beauty.

NY Fashion Week Fall 2010: Zero + Maria Cornejo

Posted in Fashion by unknownhipster on February 18, 2010

It was a bright winter morning. I walked on 11th Avenue towards 36th Street, along the construction-site fences, the uncleared sidewalks still covered with snow.

I even saw a tiny bird enthusiastically twittering on top of a blasting signal orange panel.

I thought he was announcing spring, in advance of his kind.

I had never been in this part of the city, and the small industrial buildings, the repair garages, the newly built high-rise condo against the Hell’s Kitchen backdrop in the distance, and the wide-open spaces reminded me of some verses from Apollinaire’s poem Zone.

J’ai vu ce matin une jolie rue dont j’ai oublié le nom

Neuve et propre du soleil elle était le clairon


Les inscriptions des enseignes et des murailles

Les plaques les avis à la façon des perroquets criaillent

J’aime la grâce de cette rue industrielle

Hosfelt Gallery — on the second floor of an automotive parts and car repair shop — is a beautiful, luminous space, with a pure, natural light that seemed the perfect translation of Maria’s spirit.